## About the Project

		
		It is a Study Abroad Project helping students study abroad in countries like the US, Australia, Canada & Europe

		
																										
		This is how their traffic trajectory looks for Non-Branded.

When I picked this site up, it was generating only 35-40 non-branded monthly clicks & today we stand at 3000 monthly clicks, that's an increase of 8400% increase

To put things into perspective, this project doesn't come from a hugely populated country but rather from a relatively small country with a population of around 35M people.

This is why search volumes are bound to be low.

		
			## Challenge

		
		- They were barely ranking for non-branded keywords or commercial keywords, so to speak
- CRO (Conversion Rate Optimisation) wasn't in place, which their commercial pages badly needed
- Technical SEO was way out of shape spilled over 10 kinds of places
You can say pretty much every opportunity existed in every angle

		
			## High Level Implementations

		
		I won't be going through every implementation because roughly 60 tickets were resolved. I would go through tickets that seemed alarming or were special in some ways

✅ Whitelisting SE Bots from Captcha

✅ Robots.txt Optimisation to preserve the crawl budget

✅ Schema Implementation that was completely missing

✅ Blogs Crawl Depth optimization by introducing blog categories & breadcrumbs

✅ On Page SE Optimization

✅ Consolidating Duplicate Content issue via canonicals

✅ JS dependency removal

✅ Revamped Information Architecture Implementation

✅ Redesigning Commercial Pages for better CRO Impact

✅ Programmatic SEO Template Optimisation by utilising dynamic variables impacting 9000 pages

✅ Widget-based Internal Linking Automation

		
			## Impact on Business/Leads

		
																										
		Comparing the last 6 months vs the previous, we can see improvements in leads generated by **240%**

		
			## Ranking Improvements

		
																										
			## Key Takeaways

		
		- Technical SEO is super important
- Focus on fundamentals that are out of shape
- Set up systems in place that build SEO as a feature in the product, allowing you to scale
- Hygiene & On Page are underrated, but are often the reason why your website would generate more traffic over the course of time