KunjalContent marketing is a must-have for modern marketers if they are to effectively generate audience interest, increase brand awareness, interactions, reach, and rank higher in search results. It’s a powerful marketing strategy where you plan, create, and distribute consistent, relevant, and valuable digital marketing collateral or content. The goal is not only to reach a … Read more
One of the greatest SEO growth potential killers is KEYWORD CANNIBALIZATION Keyword Cannibalization occurs when 2 or more pages are focusing exact search query and that confuses the heck out of Google for which URL it should rank from your site, should it be page A, B or C and as a result the organic … Read more
Charting out internal linking plan for your website isn’t as simple as pluging in in-between posts read also etc. There is a depth to internal linking in terms of results it can drive for you if you do it strategically. To be strategic what you need is data. Legends like Nick Jordan say that Internal … Read more
Social Analytics Social Media Optimization (SMO) is a set of methods to attract visitors to website content by promoting it through social media. To succeed in Social Media Marketing, an entrepreneur or marketer must always think of three parameters: Monitoring (watch), Measurement (web analytics and statistics), and Management (3M). Monitoring your e-reputation and viral phenomena … Read more
Technological advances and critical conditions created by global pandemic situations have led to an increase in the popularity of virtual conferences or events. Virtual conferences are not new. But from last year, they are at boom and continuously gaining popularity in organizations. However, Virtual Conferences face a struggle to keep their audience engaged on screen. … Read more
If you have been catching up with Google updates then it is likely that you must have come across this awesome news that Google Search Console has just about recently added “Custom Regex”. GSC Regex filter is something that we SEOs have been waiting for very very long. Google Search Console Regex helps a great … Read more
Creating and updating a social media page for your practice may sound daunting, especially if you have no professional experience curating this kind of digital marketing. Don’t worry. Throughout this process, remind yourself that this is easily one of the best tools for growing a business. Also, being able to interact and engage with patients … Read more
It is argued that the industry of SEO is nearly 20 years old. (source) Even after all these years, there appears to be an enormous amount of chaos around the use of these two tools in search engine optimization. One is Noindex Meta Tag and another is Robots.txt Do you also have this same question … Read more
Over the years there has been an observable shift from quantity-centric backlink building activities to quality-centric backlink building activities. The latter has had a positive impact on the ROI whereas building backlinks just for the sake of it; just to show the client a certain number is as good as not doing it at all. … Read more
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