Here is the complete InVideo Review & tutorial for the best video marketing & creation tool to use in 2020
Jump to the Tutorial
What is InVideo?
InVideo is the ultimate video marketing tool that will help you create exciting videos of all sorts. You can create videos on InVideo using pre-made templates & blank templates. At the same time you can repurpose article content into video content using InVideo.
There is absolutely NO TECHNICAL EXPERIENCE required to create videos using InVideo.
In InVideo there is a functionality that will help you convert an article into a video just like you did in Lumen5 but with better visual elements and features.
Additionally, just like Canva there are pre-made platform specific dimensions to specifically create videos for platform placements like Facebook story, YouTube landscape, Instagram Story, Facebook Newsfeed, Instagram Post, LinkedIn Newsfeed, Twitter timeline, IGTV, Facebook Carousel Ad, YouTube Story, SnapChat Story.
This tool really fills a crucial need that we marketers are in dire need of. I mean sure there are professional video editing tools like DaVinci Resolve & Adobe Premiere Pro.
What these tools fail to do is provide an interactive UI (User Interface) that can moreover guide users into creating amazing videos.
I mean InVideo is everything that Canva is for you from a graphic design perspective. This tool will turbocharge your video marketing game.
What are the features of InVideo that makes it so awesome?
- Pre-made templates
- Article to video
- Audio tools
- Media library
- Speed adjustment
- Speed merge
- Text overlay
- Fonts
- Font quote templates
- 1000+ stickers
- Visual effects (theme based)
- Shapes (insertable)
- Enhancements (collage, masks, twitter/instagram posts)
- You can upload photos or videos here
Types of Videos you can make with InVideo?
Short answer!
Whatever type of video you can think of, like really. It’s quite multifaceted. The template gallery on InVideo is a powerhouse of all the possible formats or types of videos you may want to create. They have thought this through whilst creating the tool.
Using InVideo you can create videos designed for platforms like
- Youtube
- SnapChat
There are pre-made templates that make your job easier. Templates are across diverse categories like
- Brand
- Products
- Ads
- Presentations
- offers/ coupons
- COVID-19
- Invitations
- Motivational quotes
- Webinar promos
- Bite-size ads
- Video Testimonials
- Greetings
- Listicles
- Snackable videos
You can create videos across all these categories and there various templates available for each of these categories. This feature to use pre-made templates and themes is an incredible time saver. I mean imagine having to put together piece by piece for creating every video, every time. That seems like a piece of work.
As per my experience with this tool, with a very little tweaking I have been able to make the videos from these templates, unique looking videos.
It really doesn’t matter what kind of business you are into, this tool is not just for a specific industry. The kind of categories that they have put together establishes the fact that you can create any sort of videos.
Once you get pro at creating videos using these templates then you can also make use of the blank template to let the creativity flow & create videos that are unique.
InVideo Pricing: How is this video marketing tool priced?
InVideo in my opinion has been priced very well. I mean despite being such a useful tool I was sure that this tool must cost a fortune; especially with it being a video marketing tool. But, I haven’t been more wrong.
I was shocked finding out how really affordable this tool is.
So basically, there are two plans (they have kept this really simple)
You can go for monthly packaged (NOT RECOMMENDED) or you can go for Unlimited Package (HIGHLY RECOMMENDED)
Whoever is looking to buy InVideo is either (a) An Agency that has to create marketing collateral for social media marketing & Ads or (b) Is a business owner who has to create videos for their own business. (there can many other possibilities, but right off the bat these two comes to the mind)
The reason why I mentioned the above two instances is because it’s likely that you will have to consistently keep using this tool month over month, maybe year over year.
The reason why I would recommend you to go with the yearly package is quite simple actually. If you go with the monthly plan you will have to pay +50% more. That doesn’t seem reasonable.
If you go with the monthly plan then you just have to pay $10 per month. That’s it!
In the business plan you can access and use 300 premium photos & videos from storyblocks & shutterstock and export only 60 HD videos per month (which is enough for small business)
If your need is more then Unlimited Plan is best for you. In the unlimited plan you pay only $30 per month for the yearly plan. You can access & use unlimited premium photos & videos from storyblocks & shutterstock and you can export unlimited HD videos.
InVideo Pros
- Easy to use interface designed for non-techies
- Access to library containing 1 Million+ Photos & videos from Shutterstock & Storyblock
- Pre-made templates designed for purpose, platform and their placement
- Make videos in any language
- 24/7 world class support
- Automated text to speech
- Complete control over look and feel of your project
- FREE Access to InVideo.io Facebook Community for support
- Ability to upload your own media
InVideo Cons
- Can’t switch between templates, if you choose different template then you’re gonna have to create the video from scratch all over again
1. Select the platform & it’s placement
In the first step we will choose the platform placement i.e Facebook timeline, Facebook Story, YouTube Landscape etc
2. Select the theme for the video
There are pre-made templates categorized according to the themes for which you might want to create the video to save your efforts and time.
If you don’t find what you’re looking for from the available in the homepage then you can go right ahead and search for your theme.
For example, I searched for “software”
3. A walkthrough to the top options in the tool to create the video
I. Media Library
There is a media library which you can access to find images & videos from millions of photos & videos available for the video that you want to create. (it is possible that the template which you have picked doesn’t have the exact photo & video that you wanted)
II. Music library
Make things exciting with some music!
There is a music library as well that already contains a lot of audio which you can use for the video. There is no restriction, if you don’t like any of the music that’s there then there is an option to upload your own audio which you can use for the video.
III. Text/ Font library
There are various font styles available to use what’s more interesting is that they also have calligraphy templates there. Where you can find a ready made text box having some text with color and animation effects. Really great option for promotional video.
IV: Sticker library
There are 1000+ stickers available with animation effects that you can use in the video. There are stickers that you can use as a CTA for your video.
CTA stickers like “call now” “Get Started” and so much more.
I find this a really interesting feature.
V. Animated effect library
There is an animation effect library from where you can choose an effect & add that as an overlay over your video.
4. Export the video
There is an option in the top right “Export” once you click that an option appears that asks you whether you want to save the video in 720P or 1080P
You can choose from the two & save your video.
Are people satisfied with InVideo?
I have personally used InVideo and other tools before InVideo tools like Biteable and frankly enough I found InVideo very easy to use. Just after using it a few times I am now familiar with it’s UI (user interface). I know where the features are that I need to access. InVideo really is easy to use.
Just to validate my thoughts with what people think about this tool. I compared InVideo with Biteable and here’s what I found.
Biteable was founded in 2013 whereas InVideo was founded in 2017 4 years apart.
And yet, the growth of InVideo has been phenomenal both has a user base of 1000+ InVideo though came late but has similar user base.
In fact, InVideo has more reviews as compared to Biteable.
Check out this Google Trends data of InVideo VS Biteable
This is the past 3 months data and you can see how fastly InVideo is catching up with Biteable.
Closing thoughts
Let me ask you this question
Do you use Canva? Do you find it easy to use Canva?
If your answer to both the questions is YES then I guarantee you that you will fall in love with InVideo, creating videos has never been easier. So why not give it a try now? Hit the button up there and take it for a spin.
Comment here if you have any doubts regarding the product.
Kunjal Chawhan founder of Decode Digital Market, a Digital Marketer by profession and a Digital Marketing Niche Blogger by passion, here to share my knowledge
Hey Kunjal Chawhan ,
Excellent and well-explained post. I truly appreciate your hard-work.
You have done a fabulous work and included a great review of In-Video. You have explained the topic very nicely and provided all the necessary information regarding this tool that is well enough to educate the readers.
After going through this post i can undoubtedly say that this tool is true enough for creating alluring videos and its features are also awesome. I really like your step-by-step in-video tutorial and lastly i want to say that yes i use canva. And canva is really an amazing tool for creating alluring images, photo-collage, banners, logo and is also great for making presentation.
Eventually thanks for sharing your knowledge and such a helpful post.