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Alex Borzo

Amber Engine is a software company passionate about e-commerce. The company's fast and simple PIM software gets sellers, distributors, and brands to Amazon and other online marketplaces in weeks instead of months and frees up time and resources to allow e-commerce and marketing professionals to create content that inspires modern discovery shoppers.

How to Use Product Data to Optimize Conversion Rates

April 9, 2021 by Alex Borzo
how to use product data to optimize conversion rates

In the “new normal” where e-commerce activity increased by 44% in a single year, thousands of e-commerce brands are asking themselves how to maximize conversions.  More sales are happening, but not for everyone. How can a brand secure a bigger piece of the pie? On Amazon alone, there were $386.06 Billion in sales in 2020, … Read more

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