Summarize this post with:
About the Project
It is a Study Abroad Project helping students study abroad in countries like the US, Australia, Canada & Europe
This is how their traffic trajectory looks for Non-Branded.
When I picked this site up, it was generating only 35-40 non-branded monthly clicks & today we stand at 3000 monthly clicks, that’s an increase of 8400% increase
To put things into perspective, this project doesn’t come from a hugely populated country but rather from a relatively small country with a population of around 35M people.
This is why search volumes are bound to be low.
Challenge
- They were barely ranking for non-branded keywords or commercial keywords, so to speak
- CRO (Conversion Rate Optimisation) wasn’t in place, which their commercial pages badly needed
- Technical SEO was way out of shape spilled over 10 kinds of places
You can say pretty much every opportunity existed in every angle
High Level Implementations
I won’t be going through every implementation because roughly 60 tickets were resolved. I would go through tickets that seemed alarming or were special in some ways
✅ Whitelisting SE Bots from Captcha
✅ Robots.txt Optimisation to preserve the crawl budget
✅ Schema Implementation that was completely missing
✅ Blogs Crawl Depth optimization by introducing blog categories & breadcrumbs
✅ On Page SE Optimization
✅ Consolidating Duplicate Content issue via canonicals
✅ JS dependency removal
✅ Revamped Information Architecture Implementation
✅ Redesigning Commercial Pages for better CRO Impact
✅ Programmatic SEO Template Optimisation by utilising dynamic variables impacting 9000 pages
✅ Widget-based Internal Linking Automation
Impact on Business/Leads
Comparing the last 6 months vs the previous, we can see improvements in leads generated by 240%
Ranking Improvements
Key Takeaways
- Technical SEO is super important
- Focus on fundamentals that are out of shape
- Set up systems in place that build SEO as a feature in the product, allowing you to scale
- Hygiene & On Page are underrated, but are often the reason why your website would generate more traffic over the course of time
Kunjal Chawhan founder of Decode Digital Market, a Digital Marketer by profession, and a Digital Marketing Niche Blogger by passion, here to share my knowledge